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Every story is a journey. And the audience is the hero. Netflix invites us to step into the great unknown. As we journey from beginning to end, we realise that not fully knowing what’s in front of us is exactly what makes stories worth watching, people worth meeting and life worth living. In its first global brand campaign, Netflix helps viewers everywhere play their part in building a more empathetic world. Through the collaboration of nine AKQA studios across North and South America, Europe and Asia, the project is proof itself of the connective power of stories.
Experience. Design. Story. Our recent work: akqa.com/showreel
To remind the world why we do what we do, we turned to the universal language of love; music. Inspired by a classic, Oakley have reimagined Bob Marley?s iconic anthem: One Love. The reworked verses were co-written by the athletes themselves including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and I?talo Ferreira, who also star in an official music video that captures their passion and determination.
AKQA awarded Best Workplace for Innovators. Creativity and openness that enables trust and a collaborative work environment for colleagues and clients are among the reasons Fast Company has recognised AKQA in its annual Best Places to Work for Innovators list.
A digital retail experience where wellbeing is part of the journey. Bringing Ritual’s in-store ceremonies online, every detail of the experience is crafted to help users slow down and unwind. Simple transitions ease the mind, thoughtfully curated yoga and meditation content relax the soul, and gifting is personalised effortlessly. Products unfold into stories of traditions from different Asian cultures and moments of calm are offered throughout, reflecting the retail experience.
Derek Owusu is a writer, poet and winner of the 2020 Desmond Elliott Prize for his novel That Reminds Me; the book he began writing while he was in a mental health facility in 2019. Derek joins AKQA’s Rachel Taylor for a conversation about how we can help elevate young Black people, so their voices are heard.
Create with Air Max is an AR-enabled zine that allows users to customise the iconic shoe. The mixed reality experience is a published work of fans’ stories and interviews by influencers, with a twist. Throughout the printed zine, readers discover Air Max inspired creativity, plus black-and-white illustrations. They scan the blank shoes with a smartphone to generate a floating AR model. As the shoe is coloured in on the page, the 3D model changes to reflect the creation. Once finished an animation of the design can be shared to social channels.
The Nike Living Room Cup – a weekly training challenge thrown down by a top athlete, from their living room to yours, all via Instagram. With most people in lockdown due to Covid-19, the public needed motivation to keep moving, and professional athletes were looking for competition. Eight athletes over eight weeks, took on a simple, no equipment needed move, setting a benchmark for the world to beat. Cristiano Ronaldo kicked things off with ‘The Core Crusher’; subsequent challengers included Bebe Vio, Virgil Van Dijk, Castor Semenya and Rafael Nadal.
Earth Speakr launches today, inviting kids across the world to collectively create an artwork by speaking up for the future of our planet. The artwork is created and developed by artist Olafur Eliasson, with the creative and technical cooperation of AKQA, and includes a free app on iOS and Android and a website at www.earthspeakr.art. Through augmented reality, kids can animate their environment and speak up for their local surroundings and the planet. At www.earthspeakr.art, everyone can create AR collections of messages – so-called ‘Loud Speakrs’ – encouraging others to listen to what kids have to say, too.
With the U.S. set to host the 2026 World Cup, interest in soccer has never been higher. Unrivalled matchday access, tailored to you. The U.S. Soccer app hosts all of the action, featuring real-time stats, live commentary, visualisations, geo-located content, replays and membership services. Across multiple platforms, predictive analytics serve the content that fans care about.
