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Film technology wasn’t developed to capture all skin tones. For many years, white skin has been used as the standard to calibrate the colours in photography using Shirley cards. RGBlack was born to breach the rules and reframe perspectives. The aim is to portray the full grandeur of black beauty by creating new calibration cards designed for diverse skin type, along with information on principles of lighting, beauty, colourimtry and the use of AI in image processing at rgblack.org.
Indigenous Guardians care for 80% of the world’s most vital biodiversity. However this positive impact goes largely unnoticed by world leaders, governments and the public during key conversations like COP26. AKQA’s San Francisco studio worked with Nia Tero to open the conversations being had on stage at COP26 to Indigenous voices everywhere through a symbolic podium placed in the natural world.
The Samsung Galaxy Watch 4 introduces a new experience for users to enjoy everyday. Explore how AKQA’s Amsterdam studio collaborated with the Samsung team in Seoul to reimagine the Galaxy’s existing UI and design system inspiring a more human and authentic final design.
AKQA’s London studio helped bring Sky Glass to the public through an integrated launch that captures why it must be made of magic. The new Sky Glass, the world’s first carbon-neutral TV, works like magic. For the first time, Sky has released a television of their own which combines the best entertainment, with the highest level of craft, innovation, and technology.
With Kato eyewear, comes Oakley’s ultimate act of love. Engineered to push the boundaries of performance, the glasses represent the pinnacle of 45 years of relentless innovation.
According to science, scary stories help audiences to cope with stress and anxiety. Netflix partnered with AKQA to craft a film, weekly episodes and billboards to introduce Dr. Elvira, The Mistress of the Dark to help prescribe Netflix’s audience with healthy entertainment throughout October.
IBM teamed up with Oxford Economics to conduct a study asking IT leaders about the role cloud architecture and artificial intelligence plays in enabling businesses to adapt and thrive.
TikTok has partnered with AKQA to launch its first campaign in Italy. The Italian studios created content across channels, including television and social media to highlight how TikTok attracts entertainment and retains depth. The film sees a compilation of Italian creators showing the variety and breadth of meaningful content that lives on the platform.
Oxford University studies indicate that low sound frequencies enhance the brain’s perception of bitter flavours. Beck’s put this theory to the test, in an experiment that explores the interplay between senses.
AKQA São Paulo created a film featuring famed Brazilian singer Ludmilla and dance group Turmalinas Negras to celebrate the power of black women using dance as a tool of reconnection to black culture, on the Nike Training app. The choreography is divided into six moments: birth, connection, roots, protection, recognition and awakening, showcasing how movements connect with ancestry and culture. Dance is presented as a tool for connecting with one’s own history and identity.
