Rebel Sport

Our Vision
To inspire all Australians to chase their sporting dreams and passions.

Where it began
In 1985 we opened our first rebel store in Bankstown, Southwest Sydney.
Today we’re Australia’s leading sports retailer offering the biggest range and the best global brands. With 160 stores across Australia our team is 6000 strong and together, we inspire all Australians to chase their sporting dreams and passions.

What we stand for
At rebel we believe in the transformative power of sport.
It’s more than fitness. It rises above competition, and it’s bigger than wellbeing. Sport is anything that gets you moving. We believe it can transform just about everything from building confidence to slam-dunking stress. Sport makes us the best version of ourselves, and the simplest way to express our thinking is this: Sport is calling.

Future Focus
The planet is calling.
We know that we have a huge responsibility for our planet, so we are taking steps. We provide recyclable packaging and use recycled content in selected products. Plus, we make it easier for customers with recycling bins for old shoes and equipment. We know there’s long way to go, which is why minimising our impact is a continuous work in progress.