These were mainly around my analytical abilities, ability to use customer insights, ability to work with product managers. There were also several fit questions related to career next steps and motivation. I really appreciated this part of the interview.
Asked about ways in which I had differentiated assets and launches from competitors
What do you know about Baxter and this role?
About marketing?
Be prepared to discuss your current role and responsibilities
How would I contribute to company's growth?
I was asked about my Go To Market experience
If you had a product that was, from a specifications/features/benefits perspective, exactly the same as competitive products that are priced at half your current price, how would you respond.
Would you consider an exploratory discussion over the phone?
Provide examples of innovative marketing promotions you have run in past
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