Product Expert applicants have rated the interview process at Dyson with 2 out of 5 (where 5 is the highest level of difficulty) and assessed their interview experience as 100% positive. To compare, the company-average is 60% positive. This is according to Glassdoor user ratings.
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Interview was organised after hand in the application within a week, it was a face-to-face interview with the store manager. About 20-30 minutes. I was referred by a working colleague in the store.