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Own end-to-end campaigns, launches and brand activations
Lead social, CRM, influencer and digital marketing initiatives
Work directly with founders and creative teams in a hands-on, high-impact role.
Are you a commercially minded marketer who thrives in fast-paced, entrepreneurial environments?
We're partnering with an exciting and rapidly growing fashion and lifestyle business seeking a hands-on Marketing Manager to lead campaign execution, drive brand growth, and deliver impactful marketing initiatives across multiple channels.
What You'll Be Doing
Own and execute both always-on and campaign marketing strategies across digital and brand channels.
This role is roughly 70% Digital Marketing and 30% Traditional Marketing.
Lead the rollout of product launches, brand campaigns, activations, events and key business moments.
Drive alignment across social media, EDMs, paid marketing and content channels to ensure a cohesive customer journey.
Oversee organic social direction, providing clear guidance and objectives to the wider marketing team.
Coordinate photoshoots and campaign production, ensuring assets are delivered on time and support business goals.
Support influencer and gifting initiatives, identifying opportunities to expand brand awareness and engagement.
Monitor campaign performance, analyse results and provide recommendations to optimise future activity.
Collaborate cross-functionally with creative, operations and leadership teams to ensure seamless execution.
About You
Proven experience in a Digital Marketing Manager or similar role within retail, fashion, lifestyle or e-commerce.
Strong understanding of digital marketing, social media, CRM and email marketing platforms.
Commercially minded with the ability to balance creativity and performance.
Exceptional project management skills with the ability to manage multiple priorities simultaneously.
Strong copywriting and communication skills.
Analytical, organised and highly detail-oriented.
Comfortable working in a growing business where agility, initiative and accountability are highly valued.
Experience with platforms such as Klaviyo, Yotpo, CRM systems and marketing automation tools will be highly regarded.
Why Apply?
Join a growing brand with ambitious plans and strong momentum.
Opportunity to make a genuine impact and influence marketing direction.
Work closely with passionate founders and creative teams.
Fast-paced, collaborative environment where your ideas will be valued.
Competitive salary package available based on experience.
If you're a proactive marketer who loves bringing campaigns to life and driving measurable results, we'd love to hear from you.
The minimum salary is A$90K and the max salary is A$110K.
A$90K – A$110K/yr (Employer provided)
A$100K
/yr Median
Melbourne
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